Specialty markets are the way to go for Australian maize

March 18, 2003

The increasing popularity of Mexican style food, boutique beers and lingering consumer fears about genetically modified crops are all working in favour of Australiašs maize industry, a minnow compared to the United States whale.

Tony Cogswell, director of Forbes grain business Lachlan Commodities, told the recent Fifth Australian Maize Conference in Toowoomba there were specialty market opportunities in Asia for Australian maize, despite limited quantities.

"Lachlan Commodities has been supplying identity preserved, GMO free maize to Asia since 1996, predominantly to Japan and the Republic of South Korea but also to Taiwan, Malaysia and Sri Lanka. We also have markets in New Zealand and the Pacific Islands," Mr Cogswell said.

"Like Australians, Asians are developing a taste for corn-based Mexican food and breweries there are using maize in some of their beers.

"Overall Japan imports 16.5 million metric tonnes of maize and South Korea 10 million metric tonnes, most of it for stock feed and starch production.
 
"The specialty markets open up for us firstly because of Australiašs non-GMO status but also because we can offer maize which is identity preserved, variety specific, with nil blending and contamination, of consistent processing quality and delivered at the quality of product buyers want.

"We are also one of the few countries that can get government certification of non-GMO status without a lot of testing."

Mr Cogswell said while the relative isolation of Australiašs different maize producing areas sometimes helped guarantee the identity of particular crops, it did involve higher transport costs.

Unlike the United States, where river barges could move 20,000 and even 30,000 tonnes at a time for around US$6 a tonne, the Australian maize industry paid anything from $25 to $40 a tonne for road transport to port.

Lack of sufficient production in any one area meant a ship might have to call at four ports to make up a bulk shipment of 30,000 to 50,000 tonnes, at great cost in demurrage and port charges.

Another handicap for Australian maize exporters was the high cost of finance and the volatility of the Australian dollar, as most international trade was conducted in US dollars.

Lachlan Commodities sometimes owned grain for up to 14 months before shipment to guarantee supply. The company looked for a 12 months commitment to produce from growers before the shipping date.

"Because of the size of the Australian industry we work to pre-planned exports," Mr Cogswell said.

" On the positive side, because such a high percentage of the Australian maize crop is irrigated, we can supply consistent quality and volumes.

"Because of our high level of imports from our Asian trading partners we have access to weekly shipping services and plenty of container availability.."

Mr Cogswell said Australiašs maize production had grown remarkably over the last six to eight years, from 240,000 tonnes to around 530,000 tonnes. Interestingly, back in 1890, NSW alone produced 180,000 tonnes of maize.

His messages to the industry, if it wanted to boost exports, were:

  • producers need to concentrate on varieties offering multi-market opportunities, domestic and export;
  • export orders can be lost because varieties and/or product are spread too widely;
  • growers need to communicate with traders before planting, and
  • maize needs to be identity preserved, from farm through transport to storage.

Mr Cogswell said general issues for the industry to address included elimination of some variation between domestic and export standards, and to come up with an internationally recognised supply chain system to enhance acceptance by overseas countries.

Lachlan Commodities was moving towards an analytical screening system for maize from each of its supplying growers ­ testing for aflatoxin, heavy metals and organo chemicals.

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