Fontanelle, Nebraska
March 6, 2003
What will farmers and farming
look like in three to five years? What does
Fontanelle Hybrids need
to put in place to help our current and future customers to be
successful in the years to come? Discussions on these questions,
and training conducted to help prepare Fontanelle’s Stalkholder
dealers for the future, took place during the annual Travel and
Training (TNT) meeting held in Omaha on February 14th
and 15th.
The TNT meeting, attended by 175 Fontanelle representatives,
concentrated the training on new communications methods, new
products and new technologies. "It’s important to both the
Company and the Stalkholder dealers that we remain committed to
continual training," Steve Pike, sales manager said. "This
annual meeting is one of several times throughout the year that
we provide training for the Stalkholders. Plus the TNT meeting
allows the Stalkholders time to socialize with their fellow
dealers to exchange ideas and information."
A new feature at the TNT was a Stalkholder Council
discussion, which involved 17 dealers selected to share their
views with Fontanelle management. "Our Stalkholder dealers are
our top dealers," Pike said. "We rely on them as one avenue for
us at Fontanelle Hybrids to understand the trends in
agriculture. This helps us determine what we need to put in
place to ensure that we are doing the best job possible for our
customers and dealers now and into the future."
The make up of the Stalkholder Council will change each year
as some members will rotate off so other Stalkholders can
participate. Over time this will allow all Stalkholders to be
Council members.
Fontanelle Hybrids is a 67
year old employee-owned seed company marketing corn, soybeans,
grain sorghum, alfalfa and sunflowers in Nebraska, Iowa, Kansas,
Colorado, Missouri and portions of Illinois, Minnesota, South
Dakota and Texas. Fontanelle Hybrids is one of the five owners
and members of the Core Group that markets value added products
under the High Cycle® Seed Systems brand of products.
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