Florist de Kwakel broadens gerbera assortment substantially through acquisition
Kudelstaart, The Netherlands
16 June 2003

The gerbera assortment of Florist de Kwakel B.V. has been extended. Florist de Kwakel B.V. is taking over a major part of the gerbera assortment, formerly sold by Royal van Zanten.

As from today Florist will start selling the Royal van Zanten varieties on a commercial basis to flower growers around the world. For this purpose separate agreements have been made with the growers/breeders; Van der Goes, Van der Lans and Van Marrewijk, breeders of the various gerbera varieties.

Varieties which already proved themselves in the market, such as Annemarie®, Britta®, Everest, Luna®, Meteor® and Tomahawk®, will be marketed by Florist.

The contemporary assortment of Florist already consisted of a broad colour palette, but through these cooperation’s, Florist expects to reach an even larger amount of growers in the worldwide market for young plants.
 

News release
6028

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