Landec Corporation
(Nasdaq:LNDC - News) a developer and marketer of
technology-based polymer products for food, agricultural and
licensed partner applications, announced today that its food
subsidiary Apio, Inc., has entered into an exclusive packaging
and marketing agreement with Dole
Fresh Vegetables, Inc. for Apio to sell and distribute a
line of fresh cut produce under the DOLE® brand in the United
States.
According to the exclusive multi-year agreement, Apio will
package, market and sell a broad line of Dole branded pre-cut
vegetables and party trays from its processing facility in
Guadalupe, CA. Under the arrangement, Apio will provide national
sales support and retail distribution of the brand name product
line in exchange for a royalty payment to Dole.
The Dole brand packaged vegetable and party tray lines will
utilize Landec's proprietary Intelimer® packaging technology,
which extends shelf life, reduces product shrink and compensates
for temperature fluctuations throughout the cold chain.
The licensing agreement will expand Apio's presence in the
fresh cut vegetable category through the sales and distribution
of both the Dole brand and its existing Apio Eat Smart® brand.
The addition of the Dole brand will enable Apio to expand its
market share in the fast growing fresh-cut produce category.
Apio plans to begin distribution of the Dole fresh-cut vegetable
and party tray line late summer of 2003.
"This licensing agreement is market validation of our
successful proprietary Intelimer packaging technology and of our
quality programs and operational efficiencies which will support
one of the premier consumer brands in the world," stated Gary
Steele, Landec's Chief Executive Officer. "This agreement is
consistent with our stated goal to continue to aggressively grow
our value-added specialty packaging business this year."
"This agreement allows us to expand the Dole brand within the
growing fresh-cut produce market," commented Ron Midyett, Sr.
Vice President of Operations for Dole Fresh Vegetables. "The
combination of the Dole brand with Apio's processing
capabilities will allow us to enter a new market segment with
high quality products."
Since 1996, Apio has commercially marketed a complete line of
fresh-cut vegetable products using Landec proprietary Intelimer
specialty packaging under the Eat Smart brand. Intelimer
provides the ideal atmosphere within the package to extend shelf
life and preserve the freshness of the produce and allows the
company to distribute its products without ice. The product line
includes broccoli florets, broccoli slaw, broccoli and carrots,
broccoli and cauliflower, cauliflower florets, vegetable medley
and vegetable stir-fry in twelve-ounce, two-pound and
three-pound packages. In addition to fresh-cut bagged
vegetables, Apio has a full line of fresh-cut vegetable party
trays packaged with Intelimer specialty packaging.
Dole Food Company, Inc., with 2002 revenues of $4.4 billion,
is the world's largest producer and marketer of high-quality
fresh fruit, fresh vegetables and fresh-cut flowers. Dole
markets a growing line of packaged goods, and is a produce
industry leader in nutrition education and research.