Consumers are key to a sunny future for The Australian sunflower industry

July 11, 2003

The Australian sunflower industry has been challenged to develop a bigger and more consumer oriented future, with new varieties tailor-made for specialty markets and open to value adding in all their products – oil, meal and hulls.

The managing director of The Grains Research & Development Corporation (GRDC), Professor John Lovett, issued his challenge in a closing presentation to the 14th Biennial Australian Sunflower Conference on the Gold Coast.

The GRDC and the Australian Oilseeds Federation were the major supporters of the conference, which also had the backing of seed breeding, trading and crushing companies involved in the sunflower industry.

Professor Lovett said speakers at the conference had pointed the way for the industry to find a profitable future, in non-traditional but innovative uses like fibre composite construction, elite pectins for food manufacture, biodiesel and Asian style confectionery.

All these fell beautifully into the concept of the GRDC’s new, five year, research and development plan Driving Innovation, and particularly into the two significant additions to the GRDC’s program structure, Value Chain and Product and Service Delivery.

The Value Chain program would invest in research that  explored and developed the potential to add value to grain while Product and Service Delivery sought to promote adoption of emerging technologies for greater productivity and profitability.  

“Everyone knows now that is health is a priority in today’s consumer driven society, and sunflowers already have the health connotation; the public is becoming increasingly aware of the difference between fats,” Professor Lovett said.

“In the session devoted to nutrition and the food service sector, conference heard that, while price competition from other fats and oils is a factor, there’s always potential for a product that can make a point of difference;  chef Tony Percuoco  assured us that sunflower oil has  that. 

“I believe the conference was hugely impressed by the suggestion from Professor Gerard Van Erp’s University of Southern Queensland team that resins from sunflower oil could be used in fibre composite construction, whose future uses seem unlimited.

“And by the work being done by Antony Bacic’s group at the University of Melbourne on the extraction of pectins for food manufacture from the biomass of sunflower heads that normally go back into the paddock at harvest.

“Exciting developments like these, with their promise of added value, should encourage growers to continue to find a place for sunflowers in their rotations.”

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