Guelph, Ontario
October 6, 2002

The Guelph Food Technology Center has joined forces with CropVerifeye, LLC & BCI Marketing Partners Inc. in Canada to provide the Canadian agri-food sector with efficient, affordable quality assurance and identity preservation systems. 

“Combining the capabilities of the SQF (Safe Quality Food) HACCP Quality System and CropVerifeye’s web based information platform makes so much sense, particularly at the on-farm level, says Kathryn Cooper, Vice-President of Client Services and Market Development. The farming community is being inundated with food industry and government requirements for monitoring and auditing of production activity. The combined SQF/CropVerifeye platform has flexibility and capability for accommodating on-farm food safety, quality assurance, identity preservation, environmental management and traceability requirements in an efficient and affordable manner. Implementation of the combined platform could offer participating farm groups and industry partners substantial benefits, as well as take them to a new level of recognition in international food markets.”

“Organizations around the world are changing the way they do business to address a growing set of food safety, food security, environmental management and trade issues says Richard Broadwith, BCI Marketing Partners Inc. This combined system ensures real time, on-line, documented and transparent proof of due diligence, which is essential in food production, processing and export marketing. CropVerifeye and GFTC are the forefront of creating and facilitating this new field-to-food certification category.”

The Guelph Food Technology Centre is Canada’s only not-for-profit, non-subsidized food technology center. GFTC provides creative, confidential Technical Solutions, Quality Systems and Training to the Canadian agri-food industry. Each year, the Centre assists over 500 companies and organizations, and provides training to more than 3600 people.

CropVerifeye, LLC is a privately held company and partner with John Deere Global Ag Services offering web-enabled ISO 9000-equivalent services to crop production and food processing companies. With offices in Wichita, Kansas, Ft. Wayne, Indiana, and Mahomet, Illinois. CropVerifeye provides verification, validation, and traceability of the integrity of crop and food products throughout their respective supply chains. The customizable system can be defined to fit the specific needs of the client and end-users. Currently, user’s implement the CropVerifeye system for electronic production contract management, 3rd party verification of compliance standards, genetic developmental process validation, and auditable traceability applications.

BCI Marketing Partners, Inc. is a Guelph-based marketing and consulting firm focused on assisting clients identify, create, capture, and retain value in the food supply chain for CropVerifeye in Canada.