JC Robinson Seeds announces availability of YieldGard® Rootworm corn pending various state approvals

Waterloo, Nebraska
February 26, 2003

JC Robinson Seeds will be offering YieldGard Rootworm corn seed. This new product recently received EPA and USDA clearance and eliminates the need to treat with insecticides for corn rootworm infestations at planting or during the growing season. Because of JC Robinson Seeds’ expertise and market area, the Company is very pleased to be an early supplier of YieldGard Rootworm corn technology.

Each year, corn rootworms cause more than a billion dollars in damage to the US corn crop. This figure results from reduced yield and lodging. With that fact in mind, the Company expects a very high demand for YieldGard Rootworm corn seed. JC Robinson Seeds says first year availability will be good; and, the Company will be able to meet introductory needs.

Head of Corn Products, Dr. Calvin Treat said, "This technology is very important because it controls one of the last major corn pests. YieldGard Rootworm corn technology, combined with geography-specific genetics and seed applied insecticide for seed attacking insects, will deliver more consistent performance and profitability over a wider variety of on-farm conditions. For three years, JC Robinson Seeds has been testing YieldGard Rootworm corn seed, carefully following EPA guidelines. We have seen advantages over conventional treatments in terms of convenience, exposure, consistency and return on investment."

JC Robinson Seeds’ Director of Marketing, Chuck Lee, commented on why the Company pursued YieldGard Rootworm corn technology. "First, our market research showed that over 60% of farmers would switch brands to access this effective technology. This presented an opportunity that just couldn’t be ignored. We listen to our customers, and this point was loud and clear. Customers have been quick to anticipate the benefits of YieldGard Rootworm corn in that the technology is, simple and effective. These characteristics are extremely important to today’s producers."

To learn more about YieldGard Rootworm corn, call JC Robinson Seeds at 1.866.RTWORMS. YieldGard Rootworm corn has received the necessary clearances in the US and Japan. Individual state approval within the US is required before purchase and planting of this product. JC Robinson Seeds always supports refuge requirements and grain channeling.

JC Robinson Seeds is a Corn Specialist Company servicing the Western Corn Belt with Golden Harvest hybrid corn, sorghum, soybean and alfalfa products. The 114-year old company is one of five member companies comprising Golden Harvest Seeds, Inc. Family-owned since 1888, JC Robinson Seeds has grown into a network of more than 1,500 employees, farmer-dealers and distributors. The Company markets in the Western Corn Belt states of Colorado, Kansas, Iowa, Minnesota, Missouri, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Texas, Wyoming, the West Coast, plus international sales in Europe and Mexico.

Golden Harvest is a registered trademark of Golden Harvest Seeds, Inc.
YieldGard Rootworm corn is a registered trademark of Monsanto Technology LLC.

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