Indianapolis, Indiana
July 31, 2003

Dr. James Mock, President of CropVerifeye, LLC the industry leader in digital traceability systems for the agriculture and food processing industries, today called for all segments of the food production, processing, distribution and retailing chain to share the cost for enhanced food safety afforded by identity preservation, or traceability, systems. Today addressing the prestigious InfoAg 2003 precision farming technology conference in Indianapolis, Ind., Mock said it's unfair for the food & agri-industry to saddle farmers and consumers with the total cost burden for traceable food safety.

"We need to have McDonalds and Frito-Lay put their money where their mouth is when they promise
consumers safe food!" Mock said. “We have the technology today to track and trace our food from the
field-to-food. We're just not doing it, in large part because the food industry is expecting to get this "food safety fingerprint" for free! Japanese want non-GMO soybeans, but refuse to pay the cost of providing the field-audited verification that the product has not been contaminated.

"It shouldn't take a national food safety scare such as StarLink in taco chips or BSE - Mad Cow Disease to get the food industry focused on identity preservation or traceability," Mock chided. "The agri-food industry should realize if they don't voluntarily begin to jointly shoulder the costs of insuring safe source-traceable food that consumers will demand their legislators mandate a system be put in place to do just that."

Mock concluded, "If identity preservation of feed and food crops is to be implemented successfully, we will all have to 'think in different terms.' The burden for paying for this essential food safety system can not fall solely on the producers' back and the consumers' shoulders. The agri-food industry must take the now lead in adopting and paying for technologically sound identity preservation systems currently available, or bear the more significant financial responsibility in the future for government mandated food safety identity preservation imposed solutions."

Due to increased awareness of food safety issues and the global movement toward greater transparency of the origination of food ingredients, CropVerifeye continues to lead in validation of stewardship practices used by several major food manufacturers, processors, and their contracted producers. As the agri-food industry continues to require additional information about issues related to GMO and non-GMO crops, country of origin labeling, etc., CropVerifeye maintains its leadership position in information capture, traceability tools, and verification practices that are customized to each client's compliance requirements. International concern about these issues, at both the producer and processor levels, has elevated the topic to the forefront of many commercial and government agendas. Since there is no standard set of regulations that governs the method to which supply chain participants must adhere, CropVerifeye's immediately customizable, web-based platforms allow clients to insert their own compliance parameters. Subsequently, their customers can view specific data protocols from anywhere on the globe. CropVerifeye's growth and development of strategic alliances are a direct result of increased international demands for the company's products and services as a response to these industry trends.