Harris Moran buys Premium Seed of Mexico, increases presence in Mexico market

April 8, 2003

Harris Moran, part of the largest independently owned seed company in the world, has bought a
leading Mexico seed distributor.

Harris Moran recently acquired Premium Seed, based in Mexicali, from its previous owner SeedWorks, a US-based company.

Bruno Carette, president and COO of Harris Moran, said the wholly owned subsidiary gives Harris
Moran better visibility in the Mexican market.

"As our business South of the Border increases, we need a tangible presence in Mexico to conduct all
facets of our business: research, sales, product development, shipping, distribution, and customer
service," said Carette.

Enrique Pena, Harris Moran's sales manager in Mexico, said Premium Seed has the history, the
contacts, the market knowledge and the infrastructure to become the next successful subsidiary of Harris Moran.

"What the merger does is marry the experience of Premium Seed with Harris Moran's strong reputation here. This union enables us to respond rapidly to our markets and to work closer with our dealers and customers."

The merger should have a positive effect on Harris Moran dealers in Mexico through a significant
increase in R & D efforts in the markets they serve.

Ignacio Reyna, Premium Seed's General Manager, who will remain at the helm, said dealers will still
be able to buy seed from the US - or now - from Mexico.

"There are always last-minute orders to fill," said Reyna. "An in-country subsidiary streamlines those distribution hurdles faced by dealers ordering seed from the US, especially rush orders. The result is better service."

The name of the new subsidiary will be Semillas Harris Moran.

The Premium Seed purchase illustrates Harris Moran's commitment to the Mexico market.

"Harris Moran is now in a stronger position than ever to be Mexico's most trusted source of
innovative vegetable seed products," said Pena.

As a family member of Harris Moran, Semillas Harris Moran will carry the clout of Harris Moran
and Groupe Limagrain.

Harris Moran is owned by Groupe Limagrain, a cooperative owned, run, and operated by farmers.

Harris Moran breeds innovative vegetable varieties designed to boost yield, reduce chemical inputs, and increase freshness, flavor and fruit quality from plow to plate. The Modesto, CA-based Company breeds vegetables for markets in more than 65 countries.

News release
5590

OTHER RELEASES FROM THIS SOURCE

Copyright © 2003 SeedQuest - All rights reserved