April 8, 2003
Harris Moran, part of
the largest independently owned seed company in the world, has
bought a
leading Mexico seed distributor.
Harris Moran recently acquired Premium Seed, based in Mexicali,
from its previous owner SeedWorks, a US-based company.
Bruno Carette, president and COO of Harris Moran, said the
wholly owned subsidiary gives Harris
Moran better visibility in the Mexican market.
"As our business South of the
Border increases, we need a tangible presence in Mexico to
conduct all
facets of our business: research, sales, product development,
shipping, distribution, and customer
service," said Carette.
Enrique Pena, Harris Moran's sales manager in Mexico, said
Premium Seed has the history, the
contacts, the market knowledge and the infrastructure to become
the next successful subsidiary of Harris Moran.
"What the merger does is marry the experience of Premium Seed
with Harris Moran's strong reputation here. This union enables
us to respond rapidly to our markets and to work closer with our
dealers and customers."
The merger should have a positive effect on Harris Moran dealers
in Mexico through a significant
increase in R & D efforts in the markets they serve.
Ignacio Reyna, Premium Seed's General Manager, who will remain
at the helm, said dealers will still
be able to buy seed from the US - or now - from Mexico.
"There are always last-minute orders to fill," said Reyna. "An
in-country subsidiary streamlines those distribution hurdles
faced by dealers ordering seed from the US, especially rush
orders. The result is better service."
The name of the new subsidiary will be Semillas Harris Moran.
The Premium Seed purchase illustrates Harris Moran's commitment
to the Mexico market.
"Harris Moran is now in a stronger position than ever to be
Mexico's most trusted source of
innovative vegetable seed products," said Pena.
As a family member of Harris Moran, Semillas Harris Moran will
carry the clout of Harris Moran
and Groupe Limagrain.
Harris Moran is owned by Groupe Limagrain, a cooperative owned,
run, and operated by farmers.
Harris Moran breeds innovative vegetable varieties designed to
boost yield, reduce chemical inputs,
and increase freshness, flavor and fruit quality from plow to
plate. The Modesto, CA-based Company
breeds vegetables for markets in more than 65 countries.
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