Los Angeles, California
September 3, 2002

Sr. Serrano represents a new milestone for Danson Seed Company in the development of more user friendly serrano hybrids. Sr. Serrano provides the grower with an early maturing large fruited variety (3.75"- 4.0" x 0.5") that has both a concentrated set and the ability to continuously set fruit.

It has a deep green color coupled with excellent heat and flavor. It has a compact plant with flexible branches which allow for rapid and low cost harvest without destroying the plant.

The fruiting cycle between harvests has been shortened to provide more timely yields.

These characteristics should make Sr. Serrano a useful tool for serrano growers looking to lower production costs and increase their flexibility to service fresh market needs.

Sr. Serrano complements Danson's current lineup of application specific serranos: Don Serrano for processing applications and mechanical harvest, and Serrano 3036 for long shelf life fresh market or processing uses for either mechanical or hand harvest.