A graduate of the Business Marketing-Management program at St. Lawrence College, Kelly brings to Pickseed a great deal of advertising and marketing know-how, having managed and produced three breed directories -- Eastern Ontario Holstein Directory, East-Central Ontario Holstein Directory, and Ontario Jersey Directory -- which have proven to be an excellent promotional vehicle for Ontario Dairy farmers. Kelly’s involvement in the Holstein business can be attributed to her family’s long-time commitment to the industry.

This newly created position will see Kelly assisting the Pickseed sales team through direct marketing, writing and distributing press releases, and updating the customer database, among other responsibilities. Her efforts will be used to increase market penetration and market share targets on a year-to-year basis.

Kelly currently resides with her husband, David, on his family farm -- Ballybeeny Holsteins -- north of Cannington. She will be based in Lindsay, Ontario at the Pickseed head office.