A new corporate brand and image for the Germain’s Technology Group

King’s Lynn, United Kingdom
November 4, 2002

The Germain’s Technology Group – GTG - the world’s largest independent supplier of seed coating and enhancement technology products and systems, took a further step closer to corporate integration with the official launch of its global brand image in the form of a new logo.

The new brand image will to be adopted by all of the Group’s businesses and will seamlessly connect all current entities into one single world-wide identity – The Germain’s Technology Group.

Headquartered in Kings Lynn (UK) and with facilities covering nine locations in Ireland, Poland, Holland, Spain and USA, the corporate integration programme is the result of the successful enlargement of the Group over the past five years, and the subsequent expansion of its worldwide business.

Underpinning this event, the Germain’s Technology Group also launches its new website at www.germains.com. The site’s launch will be in the English language version and will be joined shortly by other versions in Dutch, German, Spanish and Polish.

The Germain’s Technology Group is a wholly owned subsidiary of Associated British Foods plc.

Company news release
4996

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