Australia
March 8, 2002
AWB Limited Grain Technology
and
Syngenta
today
announced formalisation of a joint venture to breed and develop
innovative and competitive wheat varieties for the Australian
market. The joint venture will operate under the name of
LongReach Plant Breeders and initially be based in south eastern
Australia.
LongReach Plant Breeders will shortly announce the appointment
of a General Manager who will report to the supervisory board
comprised of appointees from the two parent companies.
AWB
Chief Executive Andrew Lindberg said LongReach Plant Breeders
would assemble appropriate wheat germplasm and develop an
effective and focused breeding program to produce varieties that
were adapted to, and competitive in,, Australia.
The
joint venture represents a significant commitment by both
parties to the Australian cereals industry as we plan to invest
$14 million over the next five years,” Mr Lindberg said. “It
recognises the global importance of the country’s wheat crop and
continuing need to remain competitive to secure its position in
world wheat markets.”
He
said the challenge was to develop a framework that would enable
varieties to be bred for the whole of the Australian market.
“What we are looking to create is unique as it will deliver a
fast breeding system for the national market, not just selective
regions,” he said.
The
objectives of LongReach are not only to deliver varieties that
are competitive for growers in the field, but equally to
continue to improve grain quality and its suitability to meet
end user and consumer needs,” said Peter Gerner, Managing
Director of Syngenta Seeds in Oceania. He added LongReach Plant
Breeders would have the full support of its parent companies in
assembling the technical, genetic and customer-focused resources
required.
Syngenta’s capabilities in plant science and agribusiness,
coupled with AWB’s experience in the domestic and global grain
trade and in end-user needs, provide the joint venture with
crucial expertise in the cereals industry spanning the complete
chain from breeding to bakery. LongReach Plant Breeders will use
these skills to maximise the production of varieties with the
capacity to power the continued success of Australian wheat at
home and on the global market.
AWB Limited is an Australian publicly listed grain marketing
company with interests in grain pools, grain trading, seed
commercialisation, storage and handling, grain transport,
finance, risk management, grain research and development and
food technology. The company, through its subsidiary AWB
(International) Limited, is responsible for the export of
Australia’s wheat crop through the Single Desk selling system.
Further information is available at
www.awb.com.au.
Syngenta is a world-leading agribusiness. The company ranks
first in crop protection, and third in the high-value commercial
seeds market. Sales in 2001 were approximately US $6.3 billion.
Syngenta employs more than 20,000 people in over 50 countries.
The company is committed to sustainable agriculture through
innovative Research and Technology. Syngenta is listed on the
Swiss stock exchange and in London, New York and Stockholm.
Further information is available at
www.syngenta.com.
|