New York, NY
January 22, 2002
- International news conference
to mark Bayer NYSE listing
- `New' Bayer Group will be more flexible to boost
competitiveness and performance
- Bayer stock to be listed on the New York Stock Exchange on
January 24
- Corporate reorganization proceeding apace
Bayer takes its place on the
New York Stock Exchange with a clear blueprint for a new
corporate structure. At an international news conference held in
New York on Tuesday prior to the listing of Bayer's stock on
January 24, 2002, CEO Dr. Manfred Schneider commented that he
expects the formation of a management holding company with four
independent operating subsidiaries to give the group the
flexibility it needs to achieve greater agility in its markets
and boost its international competitiveness. Speaking at the
news conference, CEO Dr. Schneider and Bayer CFO Werner Wenning
reported that the company is in a process of rapid change
following the announcement of the
reorganization plans at the end of last year.
"We have initiated far reaching change processes which will lead
to increased competitiveness, more flexibility and a better
overall performance in all our businesses," explained Schneider.
Preparations for implementing the new structure, which is also
designed to facilitate strategic partnerships, are already well
under way. The plans also include streamlining the portfolio by
divesting subsidiaries and affiliates whose activities are
considered non-core. The new legal structure is to be introduced
on January 1, 2003. "We are convinced that our four new
companies will prosper and establish top positions in their
markets," said Schneider.
The New York Stock Exchange represents the `Who's Who' of global
industry, Schneider noted, declaring: "Our stock belongs here."
The U.S. listing provides Bayer with a range of benefits and
opportunities, including direct access to the U.S. capital
market. It also means that Bayer can use its stock as an
acquisition currency in the future. At present, U.S. investors
hold about 8 percent of the capital stock, and the company
wishes to broaden its stockholder base in the United States. "We
are now more attractive to some institutions here that can only
purchase shares of foreign companies which are listed in the
U.S.," explained Schneider. The listing on Wall Street will also
give Bayer the opportunity to launch stock ownership programs
for its U.S. employees.
Health Care company in strong position
The new organizational structure will comprise of four operating
companies under the umbrella of a management holding company.
The euro 11 billion-plus Health Care business, consisting of the
Pharmaceuticals, Bio logicals, Consumer Care, Diagnostics and
Animal Health business groups, is to be developed into one of
the leading companies in its field. To gain critical mass and
round out the portfolio, Bayer is looking for strategic partners
-- whether for the entire health care business or for individual
business units and special markets. However, Schneider stressed
that Bayer intends to remain "in the driver's seat." The
company's health care activities, in particular, are much
stronger and more valuable than is generally realized at the
present time. While Bayer already has the necessary expertise
and resources for a leading position in the global health care
market, partnerships could speed up the new company's
development.
To boost the efficiency of pharmaceutical research and
development, the search for new active substances has already
been placed on a broader footing. Instead of establishing and
maintaining large-scale capacities for these highly specialized
processes, Bayer has assembled a network of external
partnerships and alliances. "This research platform provides us
with best-of- class technology," Bayer's CEO explained. "We
access know-how through long- term alliances with leading
biotechnology and high-tech companies such as Millennium
Pharmaceuticals, Lion Bioscience and CuraGen. Our goal is
to identify at least 20 new development projects per year and to
rapidly leverage this high output into new pharmaceutical
products." The development pipeline currently contains 14 more
substances in phase I and II clinical trials and 24 substances
undergoing preclinical tests -- for such indications as cancer,
cardiovascular disorders and infectious diseases. The number of
ongoing preclinical projects has increased more than five-fold
since 1995.
A global leader in Crop Science
Bayer is making rapid progress with the planned acquisition of
Aventis CropScience. The euro 7.25 billion acquisition --
pending regulatory approval -- will be the largest in Bayer's
history. "The two businesses had combined sales of almost euro 7
billion in 2001, and the new company will be a world leader in
the agrochemicals industry." The antitrust authorities are
expected to complete their review of this transaction by the end
of the first quarter of 2002. Bayer CropScience -- as the new
company will be called -- aims to increase sales to euro 8
billion a year by 2005 and is targeting a 20 percent operating
margin.
Schneider reported that the four Polymers business groups --
Plastics, Polyurethanes, Rubber, and Coatings and Colorants --
would be combined to create one of the world's largest polymers
companies with sales of more than euro 11 billion. He pointed
out that in many of these businesses, Bayer is already the
market leader. "In other businesses, too, we have reached top
positions," he said. "Our goal is not only to maintain our
leading position but to gain further market share." Although
Bayer is continuing its active portfolio management even after
the acquisition of the Lyondell polyols business and Sybron, it
is now strong enough to grow organically in the future.
The new euro 4 billion-plus Chemicals company to be created from
the Basic and Fine Chemicals and Specialty Products business
groups will target a 12 to 13 percent operating margin. It aims
to become one of the world's leading specialty chemicals
producers. In the face of the ongoing consolidation in the
global chemicals market, Bayer is prepared to enter into a
partnership for this business that could lead to a joint venture
with a similarly structured company. Schneider: "Our medium-term
goal is to forge a strategic alliance to gain enhanced
technological expertise, expanded marketing operations and
strengthened presence in the world's major economic regions,
especially in the United States."
Wenning: "Biggest reorganization in Bayer's history"
CFO Werner Wenning, who succeeds Schneider as CEO at the end of
April this year, described the planned changes in the company's
corporate structure as the biggest reorganization in Bayer's
history: "The change process we have initiated is far-reaching,
and it is being implemented at full speed." The establishment of
four independent operating companies has three goals: to create
a more agile Bayer Group, to increase the focus on key success
factors and to enhance transparency. "Focused,
balanced and timely decisions will give us a competitive edge,"
he said. The new operating units will therefore have the mandate
and flexibility to act quickly, resulting in accelerated
portfolio and technology development, faster identification of
market opportunities and faster response to customer demand.
"A declared objective of our new structure is more
transparency," said Wenning. "The result is value: We -- and our
shareholders and the analysts -- will be able to judge even
better Bayer's drivers of success -- and thus what belongs, and
what does not." Much has already been accomplished in this
direction. Almost half of the product line has been restructured
through acquisitions and divestitures over the past five years.
Only recently Bayer announced the divestment of three companies
with annual sales totaling euro 1.4 billion. Wenning commented
that he is confident that all of these divestments can be
completed during 2002.
At the helm of the new structure will be the holding company's
management board. It will determine overall strategy, decide on
the portfolio of businesses, control the allocation of resources
and nominate the top managers of the operating companies. Its
most important aim will be to achieve a sustained increase in
Bayer's value. Wenning explained that positioning four operating
units under the umbrella of a management holding company would
serve to maximize market potential, and therefore value, by
creating a sound basis for sustained growth.
Schneider and Wenning expressed their confidence that the
stockholders will give the plans an unconditional go-ahead at
the Annual Stockholders' Meeting in April and that the new
structure can be in place by January 1, 2003.
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