Brussels, Belgium
April 17, 2002
The European Commission has
decided to clear Bayer's acquisition of Aventis Crop Science
(ACS), subject to substantial divestitures. As initially
notified, the operation would have led to the creation or
strengthening of dominant positions on about 130 markets for
crop protection, professional pest control and animal health
products. But Bayer has offered a comprehensive set of
commitments, including the sale, in one single package, of
best-selling insecticide Fipronil and a number of fungicides,
which
together constitute ACS' entire European
seed treatment business. The commitments fully resolve
the Commission's competition concerns.
Bayer AG is an international public quoted company with
headquarters in Leverkusen, Germany. Bayer is active in four
business segments: healthcare, agricultural business, polymers
and chemical business. The agricultural business segment
comprises the crop protection and the animal health business
groups. The crop protection business group develops, produces
and markets crop protection products to control plant diseases,
pests (insects and other little animals) and weeds in crops. The
animal health business group produces a wide range of veterinary
medicines and vaccines to maintain the health of livestock and
companion animals as well as a variety of grooming products.
Aventis Crop Science was formed in 1999 as the combination of
AgrEvo (the former Hoechst/Schering joint venture) and the
Rhône-Poulenc agriculture division. ACS has its headquarters in
Lyon, France, and comprises four business segments. The crop
protection business is active in the development, production and
marketing of agricultural crop protection agents including
herbicides, insecticides, fungicides, plant growth regulators
and seed treatments. ACS' environmental science business
develops, produces and distributes non-agricultural products,
including household insecticides, industrial weed agents, and
products for lawn and garden. The seed business is active in the
research, production and breeding of field seeds and vegetable
seeds. Finally, the bioscience business of ACS is active in the
development of technologies to enhance plant value using input
traits, agronomic traits
and output traits.
After an initial investigation of one month, the Commission
decided on 4 December 2001 that it would further investigate the
impact of the transaction on competition conditions in several
crop protection and animal health markets. The in-depth
investigation revealed that the transaction as notified would
have led to many competition problems within agricultural
insecticides, herbicides, fungicides as well as in seed
treatment, molluscicides, professional pest control products and
certain animal health products (anti-fleas for cats and dogs).
Clearance conditions
Bayer has offered a complex set of commitments, which allows the
Commission to conclude that no dominant position will be created
or strengthened on any of these markets.
The most important of these is an "en-bloc" sale to a single
purchaser of a group of ACS' insecticides and fungicides
businesses (namely Fipronil, Ethiprole, Iprodione, Prochloraz,
Pyrimethanil, Triticonazole and Fluquinconazole).
The two insecticides in this group, Fipronil and Ethiprole, are
both from the new pyrazole chemistry class. While Ethiprole has
not yet been introduced in the EEA, Fipronil is a very
successful insecticide in Europe as well as in many other parts
of the world. Bayer has committed to divest the whole of the
Fipronil business world-wide, including the European production
facilities, except for non-agricultural uses, where the
divestiture is Europe-wide. For Ethiprole Bayer will grant a
Europe-wide exclusive licence.
The divestment of Fipronil will also alleviate the competition
concerns in professional pest control and animal health.
Bayer will also divest the Europe-wide
businesses of five fungicides, which together with Fipronil
constitute the bulk of ACS' seed treatment business.
These five fungicides are Iprodione, Prochloraz, Pyrimethanil,
Triticonazole and Fluquinconazole. The purchaser of Fipronil,
Ethiprole and the five fungicides will, in effect, take over
ACS' entire European seed treatment business. Seed treatment is
a very specialised area within the agrochemical industry, where
presently only Bayer, ACS and Syngenta have significant
activities. The commitment package will ensure that the current
level of competition is preserved in this very concentrated
area.
In insecticides Bayer also commits to divest Acetamiprid, which
is a promising insecticide in another new chemistry class, the
neonicotinoids, where Bayer has by far the strongest portfolio.
Acetamiprid is developed jointly by ACS and the Japanese company
Nippon Soda. Furthermore, Bayer will divest the following
insecticides Europe-wide: Cyfluthrin, Beta-Cyfluthrin,
Fenamiphos, Oxydemeton-Methyl, Phosalone and Cypermethrin and
grant a Europe-wide exclusive license for Acrinathrin.
In molluscicides Bayer will grant a Europe-wide exclusive
license of ACS' snail bait formulation "Skipper", based on the
active ingredient Thiodicarb.
In herbicides Bayer will divest the
Europe-wide business of Metamitron, sold as a beet herbicide
under the "Goltix" brand name. Bayer will also divest the
Europe-wide business of Linuron, which is used as a potato and
vegetable herbicide. Finally, Bayer will give a co-exclusive
Europe-wide licence to develop mixture products with
Propoxycarbazone, which is used as a cereal herbicide against
grasses.
Besides the Europe-wide commitments mentioned above, Bayer will
give a number of exclusive licences for various products in one
or more Member States as well as discontinue several third party
distribution agreements.
The Commission has come to the conclusion that these commitments
are sufficient to guarantee that no dominant position will be
created or strengthened on any market. Therefore, subject to the
fulfilment of these undertakings, the Commission has decided to
clear the transaction.
Co-operation with the United States
On the basis of the bilateral agreement on antitrust
co-operation between the European Commission and the United
States of America, the Commission and the Federal Trade
Commission have co-operated closely in their analysis of the
acquisition of ACS by Bayer. The investigation in still going on
in the US.
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