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Seed companies use colorants for several reasons.
Identifying treated seed
It is Federal Law in the United States for any treated seed to have a colorant added to prevent treated seed from entering the food or feedstuff markets, which could lead to accidental consumption. 

Seed colorants identify treated seed, reducing mishandling of seed treated with active ingredients such as fungicide or insecticide. With the help of seed colorants and coatings, producers will feel confident that their seed investment is safe.

Enhancing the appearance of the seed
Enhanced seed appearance will give your company a distinct competitive advantage in the marketplace.

Identifying unique seed technologies
Colors can be used to segregate technologies, such as herbicide resistance. This can help eliminate confusion at planting, which minimizes potential costly wrong chemical applications for the grower.

Differentiating your seed from the seed of your competitors
Colorants help seed companies by giving their product a distinctive look, and it also opens unlimited options to uniquely brand technologies.

Becker Underwood has a wide variety of standard seed colorants and Custom Colorants to meet your needs. Our commitment is to help seedsmen make themselves as distinctive in their market as they want to be.

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