It will certainly affect our lives and will play a major role in the future of our industry. Unfortunately, the opposition is still strong today, but I am sure it’s only a matter of time.

The breakthrough will come and I have a feeling it will come when biotech will bring added value to the consumer.

So far, the main traits inserted into the transgenic varieties targeted the benefit of the farmer. I am convinced that public acceptance of transgenic varieties with added value to the consumer will be high.

I would like to take this opportunity and call those giants, who already have the technology, to breed in this direction and try to help third world / developing countries. Their efforts will surely be appreciated by non-profit organizations that are active in such countries and will be happy to finance the purchase of such seeds. This can be a good way to build public sympathy and slowly melt the resistance.

In Israel, so far, the commercialization of transgenic material has not yet started. Our approach is still more European, but again, added value to the consumer will change the picture.