Habé Roode - Hygrotech International Inc.

June 2003

Additional notes on the Hygrotech Forum

The first issue of the FORUM, 4 pages in black and white, was printed in April 1991 (illustration). Since then an issue has been published every quarter. Today, each issue has 28 full colour pages. We don’t sell advertising space, even if we provide our suppliers with a lot of product coverage. The FORUM is designed and edited in house by a committed group of people, mostly from management and the technical group, who source information, pictures and articles from most every employee in the company. A double page is provided for the three regions for regional news updates and success stories and is usually printed in Afrikaans. The rest of the FORUM is in English, devoted to technical articles, variety information, hard sell "advertorials", product successes, product development, international news from Hygrotech subsidiaries and an international pictorial of events and supplier visits. Even if some articles are inadvertently printed in Afrikaans, an English copy can be obtained free of charge.

The FORUM is circulated to 6,500 subscribers and delivered free of charge by hand or airmail to customers all over Southern Africa. We also airmail copies to more than a hundred suppliers worldwide.

The FORUM is our most powerful advertising tool, it reaches every single Hygrotech customer with what we believe is factual and very valuable information and technical advice.

Kind compliments have been received from FORUM readers all over the world and are much appreciated by the editorial team and Hygrotech management.


More information about Hygrotech Seed is at www.hygrotech.com

Habé Roode can be reached at haberoode@hygrotech.co.za

 

 

 

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