The
first issue of the FORUM, 4 pages in black and white, was printed in April 1991 (illustration).
Since then an issue has been published every quarter. Today,
each issue has 28
full colour pages. We don’t sell advertising space, even if we
provide our suppliers with a lot of product coverage. The
FORUM is
designed and edited in house by a committed group of people,
mostly from management and the technical group, who source information, pictures and articles from most every
employee in the company. A double page is provided for the
three regions for regional news updates and success stories
and is usually printed in Afrikaans. The rest of the FORUM is
in English, devoted to technical articles, variety information,
hard sell "advertorials",
product successes, product
development, international news from Hygrotech subsidiaries
and an international pictorial of events and supplier visits.
Even if some articles are inadvertently printed in Afrikaans,
an English copy can be obtained free of charge.
The FORUM is
circulated to 6,500 subscribers and delivered free of charge
by hand or airmail to customers all over Southern Africa. We
also airmail copies to more than a hundred suppliers
worldwide.
The FORUM is our most
powerful advertising tool, it reaches every single Hygrotech customer with what we believe
is factual and very valuable information and technical advice.
Kind compliments have been received
from FORUM readers all over the world and are much appreciated
by the editorial team and Hygrotech management.