Martin PICK - Vice Chairman - Pickseed Companies Group - Canada

June 2002

What important lessons have you learned during your years in the seed industry?
Developing strong relationships with customers (and I view growers and users both as customers) is crucial to success.

Selling crop varieties on a "features / benefits" platform and assuring a reasonable reward for your own efforts is crucial to assure the success of your customer's and your own enterprises.

 

 

 

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