As with the answer above, it cannot be a primary job of ours to try to defuse the GM issue in the wider social context; there are other organisations which focus more specifically on this.

On the other hand GMAP will affect all of us in our industry and we spend much time addressing and explaining that; in the process we also try to defuse the issue where (frequently!) we have evidence of unwarranted antagonism which hinders realistic decision-making. With the benefit of our expertise, we can help by explaining the procedures of plant-breeding and seed-production, the international nature of our industry and the biology of the crops we work on, and the practical realities which result.