Larry Hollar - Hollar Seeds - USA

July 2002

What are the major lessons you have learned during your life in the seed industry?
It takes a long time to earn trust in the seed industry, and a very short time to lose it. It is much better to destroy marginal quality seed than to hope no one notices. They will notice.

The seed business requires a great deal of patience. Patience for weeks, seasons, decades, and even for generations. There are not many shortcuts in breeding, testing, and selling better vegetables. Breeding projects tend to take twice as long, cost twice as much, and return half as much as you plan. This long term breeding patience helps train us to plan the family/business strategy 20 years ahead, while constantly improving it to meet changes in the environment and the family.

My fellow managers and I are too young to spend much time looking back. We prefer to set goals for the future. We prefer to plan for the continuation of the business through efficient research, continuing education, and planned succession. But all the while, we follow our founder's rules for good seedsmanship.

 

 

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