Joel Goldsmith - Goldsmith Seeds, Inc. - USA

October 2002

Who are the real decision makers in the flower seed industry nowadays? the greenhouse or bedding plant growers? the distribution channels? the consumers?
This is a very good question.

I believe we are in a transitional phase, and nobody is really sure who is most important at this stage.

For many years, it has been the grower who made the major decisions on varieties, but that is now being done more and more by either the distributor who has a vested interest in a particular set of varieties, or by the big retailers who are putting together programs for their stores.

 

 

 

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