Joel Goldsmith - Goldsmith Seeds, Inc. - USA

October 2002

What do you prize and enjoy most about being a seedsman?
What I prize and enjoy most about the flower seed industry are the people I work with. Overall, the people who choose to work in flowers are nice people, and because we are a small industry we all know each other. I enjoy coming to work and interacting with my coworkers, because I enjoy them as people.

We have a culture at Goldsmith Seeds of the employees being like family, and that extends to the outside people we work with as well, especially our customers.

Another reason for this is that we get along with our competitors, for the most part, which adds to the positive atmosphere. We spend as much, if not more, time and effort trying to increase the overall use of flowers as we do trying to take business away from each other. The bedding plant market is still relatively young, and I have seen it grow and expand tremendously in my years in the business. We understand as well that future growth is what we all need to continue building on our past successes.

 

 

 

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