Access to the internet has definitely helped in spreading information to the main active bodies and parties in the agricultural sectors. But it is well known that nothing replaces direct and close contacts to implement new technologies.

Debbane Freres have taken the initiative to help in that field by publishing for the 8^th consecutive year an agricultural magazine AGROTICA – Agricultural Magazine for the Middle East and Arab World- which is one of the few agricultural magazines published in Arabic in all the Middle Eastern region. It was created with the aim to convey to the farmers latest news on technology from overseas as well as field experience in our local climatic and soil conditions, reported by Debbane Freres agronomists.