Raphael DEBBANE - Debanne Freres sal - Lebanon/Syria

September 2002

What important lessons have you learned during your years in the agricultural / seed sector?
I am celebrating this year 46 years of active life, mainly in the agricultural sector. One of the main lessons I have learned is the utmost importance of avoiding to grow any produce before securing a market for it.

Another lesson is that contrary to politics, where the majority is winning, in agriculture minority is a true winner: if you fail to execute even a small step in the chain of the production you may lose the whole crop.

Besides, you can fool people, communities, countries maybe, but you can never fool a living plant.

 
  Raphael Debanne can be reached at rdenbane@debbane.com

 

 

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