Franco CAMPANA -
VP, Sales - Seminis
Vegetable Seeds, USA
April 2002
What important lessons have you learned during your years in
the seed industry?
The seed industry is very dynamic and always changing. There
is a high level of competition worldwide, with a decreasing
seed use. This makes it very hard to grow in the future.
Companies that will accept this change and look at it as an
opportunity and not threat will grow, others will be closed
down or bought by larger seed companies.
The seed industry is very exciting and always changing which
makes it very interesting to be in.
