Franco CAMPANA - VP, Sales - Seminis Vegetable Seeds, USA

April 2002

What about reaching out to the consumers? Is information technology making it possible and desirable?
There are different classifications of consumers. Farmers, dealers, brokers, packers, and the ultimate consumer.

Each one has a specific need and need to be approached in a different way.

Information technology has improved drastically and it is making it easier to reach these diverse consumers.

We are using all of the available technologies to reach these consumers.

 

 

 

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