Public Intellectual Property Resource for Agriculture (PIPRA)
Kenya School of Monetary Studies - Nairobi, Kenya
Focus on patents and trademarks and their use in East Africa. The expert presenters will give the audience a practical, nuts-and-bolts overview of how SMEs can best identify, protect, and monetize their intangible assets.
Will address the goals of the series and why growers should engage in social media. Presenters will define the objectives and review “return on investment” of engaging in social media and how it fits within the context of agriculture.