Omaha, Nebraska
October 17, 2008
The Independent
Professional Seed Association (IPSA) has unveiled a new
website, www.independentseeds.com, as the next step of an
ongoing campaign to promote independent seed companies. The site
features a "Member's Only" section, as well as a search function
to locate IPSA members. "The aim of the new design is to drive
farmers to the website, where they can locate Independent Seed
Companies who market products in their area" said Greg Ruehle,
IPSA's CEO.
Over the past several months, IPSA has been taking steps to
ensure that Independent Seed Companies hold a more prominent
position in the marketplace. In April a new logo and tag line
were implemented as a first step to proactively market the value
of independent seed companies to the farmer. IPSA leadership
hired Jones & Thomas Marketing Communications from Decatur,
Illinois to develop marketing tools and to host IPSA's new
website.
The new website will provide farmers with direct access to
independent seed company members, and also allow associate
members of IPSA to advertizing their services to independents
and farmers alike.
Ruehle continued, "IPSA is excited to continue working with our
membership to spread awareness of the advantages of working with
independent seed companies. Next steps in the campaign include
direct mailing pieces and additional advertisement
opportunities, increasing visibility of our member seed
companies to America's farmers."
Website can be found at
http://www.independentseeds.com
The Independent Professional Seed Association (IPSA) was
formed in 1989 by a group of independent seed producers who
recognized the need for an organization to represent independent
seed companies world-wide. The Association addresses research
and biotechnology issues and increases the media presence of the
industry in an increasingly competitive and dynamic business
climate. IPSA represents more than 100 seed companies from 20
states and Canada, who produce nearly 20 percent of the corn,
soybeans, small grain and forage seeds marketed annually. |
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