Waddinxveen, The Netherlands
February 12, 2008
Source:
Eosta
 The
organic 'Urgurke', an initiative of
Eosta and
Enza Zaden, awarded the
second place for the Fruit Logistica Innovation Award 2008
thanks to its authentic taste, the unique collaboration behind
the product and the environmentally friendly and original
'baguette bag' packaging.
The 'Urgurke' is a one-of-a kind organic cucumber. Dark green,
with a rough skin, it is refreshingly crisp, moist and juicy.
The 'Urgurke' comes wrapped in bio-degradable packaging. This
classic cucumber variety is one of the world's oldest
vegetables, revived and introduced on the market thanks to a
highly original research project dedicated to 'forgotten
varieties'. The entire concept for the Urgurke harks back to
generations past, "the strong values of yesteryear presented in
a modern jacket". This exceptional product appeals greatly to
consumers, as shown by shop tests in Germany.
At next weeks Biofach 2008, the Urgurke will be presented in the
Biofach Novelty Stand. Samples of the 'Urgurke' will be on
display for tasting at the booth of both Eosta and Enza Zaden.
You will find Eosta in Halle 7/7-441 and Enza Zaden in Halle
5/5-102.
The new variety will be launched on the English market as 'Wild
Cucumber' and on the Dutch market as 'Oerkomkommer'.
* Partners in this innovation project were Eosta, Enza Zaden,
The University of Wageningen Greenhouse Culture, the Centre for
Genetic Resources, LEI and grower Eef Maassen - all based in The
Netherlands.
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