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Genesis Seeds launches newly branded herb seed product line: Genesis Select Herb Seeds™
Rehovot, Israel
January 24, 2006

Genesis Seeds Ltd. announces the availability of its Genesis Select Herb Seeds™ brand seed selection, including over 40 special and well known seed varieties. Herb varieties included in the product line include unique F1 and specially selected varieties, such as Genesis selected aromatic Summer Thyme, the “ethnic” Marjoram Syriaca, the Zaatar that is widely used in mid-eastern cuisine and Genesis’ popular F1 sweet, aromatic Basils “Nufar”, “Chen” and “Aroma”.

“We are seeing a rising interest in our herb seed products from both the conventional and the organic segments over the past few years”, stated Manny Shemin, Director and co-founder of Genesis Seeds. “Our extensive yet unique herb seed product line is increasingly gaining recognition by new and existing customers, especially in the professional-grower segment. Thanks to the high quality standards we are committed to in all our products and Genesis’ environmentally-responsible production, we are able to offer one of the broadest and best herb seed product lines in the market, world-wide.”

Through extensive R&D and the company’s methodological, meticulous selection process, Genesis Seeds was able to put together an impressive range of herb seeds for both culinary – fresh or dried – and medicinal uses. Varieties that have already shown market success include:

·          “AROMA 1”, “AROMA 2” and “NUFAR” Sweet Basils (F-1, Fusarium resistant Genovese and Italian Large Leaf types, developed in cooperation with ARO)

·          “STAR FLOWER” Blue & Pink Star Flower Borage (Specially selected Borago officinalis for Culinary & Medicinal uses)

·          “NIRA” Garlic Chives (Genesis specially bred Allium tuberosum, in cooperation with HUJI and ARO)

·          “LAHAV”, “GREEN COIN”, and “SEGAL” Mustard Spinaches (distinctive, delicately flavored, especially suited for baby leaf mixes or as culinary herbs)

·          Coriander GENESIS (Specially selected, high quality, slow bolting cilantro)

·          “SUMMERTYME” Summer Thyme (Very Aromatic, specially selected hardy Thymus vulgaris)

Genesis Select Herb Seeds™ are available by weight or seed-count from the company’s network of world-wide distributors and seed company resellers.

For more information about Genesis Select Herb Seeds varieties please contact at: genesis@genesisseeds.com or visit our website at: www.genesisseeds.com/herbseed.htm

Genesis Seeds Ltd. is a privately owned seed developer and producer with company headquarters and commercial center located in the Weizmann Science Park in Rehovot, Israel. Founded over 10 years ago, Genesis Seeds produces all its seed products by in-house growers and by carefully selected specialist contract-growers. Genesis has research centers in Ashalim, in the Negev desert and in Harduff, in the hills of the Galilee. Seeds products are available world wide to conventional (non-organic) and organic growers, through a network of distributors and seed resellers in over 30 different countries in the North and South America, Europe, Africa and Asia and Oceania.

All Genesis Seeds products are environment-responsibly grown and organic certified.

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